The Trade Desk and LiveRamp Working on GDPR-Compliant User IDs

You have to admire the tenacity of adtech folk trying to salvage their ability to target individuals. The Trade Desk and LiveRamp have announced a plan work with Eureopan partners to build a GDPR-complaint identity solution, EUID. The foundations will be LiveRamp’s RampID and The Trade Desk-developed Unified ID 2.0. In theory, it’s all based on consented, first-party data, but newly-aggressive European regulators may take a closer look than they have in the past.

Cococart, a Singapore-based e-commerce startup, announced that it has secured $4.2 million in seed funding to expand its growth internationally. The new funding raised will be used to grow the team, accelerate product development, and expand to other countries.

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IAB Tech Lab is doing its bit to ensure ads remain targeted. They released a specification of Seller Defined Audiences, which creates standardized taxonomy for audiences based on publishers’ first party data. The taxonomy IDs will be used in programmatic ad bidding.

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CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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The Trade Desk and LiveRamp Working on GDPR-Compliant User IDs

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Singapore e-commerce startup Cococart raises $4.2M from Forerunner Ventures and Sequoia Capital for overseas expansion

IAB Tech Lab Releases Specification for Standardized Audience Tags

Zeta Global to Buy LiveIntent for $250 Million