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The world’s fastest-growing ecommerce market: Latin America

Latin America’s surge in ecommerce activity gave rise to an even faster acceleration of retail ecommerce sales than previously expected. This year, the region will continue to hold its No. 1 spot as the world’s fastest-growing regional retail ecommerce market before ceding it to the Middle East and Africa in 2022. In the second of a two-part series, we have partnered with digital commerce platform VTEX to curate this collection of interviews among regional executives to highlight how the pandemic accelerated Latin America’s rapid embrace of ecommerce, what trends lie ahead, and why this matters to global business leaders.

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Acxiom Data Added to TransUnion Streaming Media Audiences

January 13, 2022

Most marketers have stopped hyperventilating about the death of third-party cookies, in part because it’s increasingly clear that they’ll still be able to target individuals when cookies are naught but a fond memory.  Streaming media such as connected TV, audio, and gaming are among the places where targeting doesn’t rely on cookies.  Acxiom is helping with a new deal to make its marketing audiences available for targeting in TransUnion’s TruAudience Data Marketplace.   Do you feel better now?

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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