Too Much and Too Little Email Personalization Almost Equally Annoying: Adobe Survey
We wouldn’t usually mention Adobe’s press release touting interesting but not-yet-delivered email applications of its Sensei artificial intelligence. But they cleverly paired it with a good survey on email use. Too many emails was the common annoyance but people are also unhappy when offers are clearly based on incorrect information. Interestingly, too much personalization and too little personalization were almost equally unpopular.