Zeta Adds Snowflake Integrations for ID Graph, Enrichment and Activation

Zeta is the latest CDP to hop on the Snowflake bandwagon.  They’ve launched Zeta Connect, which simplifies integration of Snowflake data with the Zeta CDP, which includes activation capabilities, and Zeta Enrich, which connects Snowflake data with Zeta’s identity graph, data hygiene and enrichment tools.  Go ahead: call it an avalanche.