Zeta is the latest CDP to hop on the Snowflake bandwagon. They’ve launched Zeta Connect, which simplifies integration of Snowflake data with the Zeta CDP, which includes activation capabilities, and Zeta Enrich, which connects Snowflake data with Zeta’s identity graph, data hygiene and enrichment tools. Go ahead: call it an avalanche.
Treasure Data has launched a unified platform for privacy, consent management, compliance and security controls on personal data. The new suite, Trusted Foundation, provides central control over data access, ensures that all activations comply with consent requirements, and monitors data use through log audits and anomaly detection. Treasure Data isn’t the first CDP to add privacy management, but it’s still not common.
Would automated text generation platform Narrative Science make the Snowflake-avalanche connection? Maybe you can ask your Salesforce rep, since Salesforce just purchased Narrative Science for an undisclosed sum. The acquisition will extend Tableau’s data explanation capabilities, so newsletter writers seem to be safe for now.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.