Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.
Based on a survey of 300 brand and agency and executives, the IAB reports a widespread perception that in-game advertising has matured and is now as easy to plan and buy as channels like online video and CTV. Games ad revenue is predicted to grow by $3 billion over the next three years. Forty percent of advertisers expect to increase investment in game ads, second only to social media (47%).
Adobe and Microsoft will expand their partnership to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365. This will enable marketers to use insights from both Adobe Experience Cloud and Microsoft 365 to Microsoft Copilot so that users can work with generative AI in Outlook, Teams, Word and other Microsoft applications. Adobe Workfront will also be able to work across these applications.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.