Twilio Segment Launches Developer Toolkit

There’s a geeky sort of comfort in applying the familiar build vs buy debate to CDPs.  But the boring truth is every company will do a mix of both.  Twilio Segment has further blurred, or maybe clarified, the issue with a new Developer Toolkit that helps technical staff tailor their Segment CDP to their own business needs.

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NewsGuard and Comscore Help Advertisers Avoid Misinformation Sites

August 23, 2021

Advertisers hoping to avoid placements on misinformation news sites can now rely on exclusion lists prepared by the NewsGuard rating service,  The lists will be available through Comscore’s contextual targeting solution, which applies pre-bid inventory filters to programmatic ad purchases.  NewsGuard creates a trust score for news sites based on criteria such as publication of false content, corrections when errors occur, and source of funding.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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