NewsGuard and Comscore Help Advertisers Avoid Misinformation Sites
Advertisers hoping to avoid placements on misinformation news sites can now rely on exclusion lists prepared by the NewsGuard rating service, The lists will be available through Comscore’s contextual targeting solution, which applies pre-bid inventory filters to programmatic ad purchases. NewsGuard creates a trust score for news sites based on criteria such as publication of false content, corrections when errors occur, and source of funding.