Two-Thirds of Marketers Make Decisions Without Data: Deloitte Fuqua CMO Survey

Not sure your kids will sit still for a 33 page Forbes paper? No problem: the creative folks at Deloitte Digital have extracted a nine-page summary from the massive CMO Survey they do with Duke University’s Fuqua School of Business. CDP aficionados will be pleased to learn that “marketers are finally realizing the consequences of poorly integrated customer information across channels”. More relevant to today’s theme: 68.4% of marketers don’t use analytics data to help make everyday business decisions. Didn’t know we had a theme today, did you?