Vendasta helps marketing agencies support small business clients. The platform includes a marketplace with 250+ sales and marketing tools, agency management software, and a client portal. They just bought Yesware, a sales-oriented email tracking and campaign management tool, to add to the mix.
Martech from Walmart? Why not? They have opened beta access to a new platform that gives creators a prebuilt portal stocked with thousands of products to sell. Creators were formerly known as influencers, if you’re not hip to the latest jive.
Kyra bridges the gaps between small and big business by helping individual creators build TikTok content and set up partnerships. At least, that’s what I took away from their headache-inducing website. What’s more clear is they just raised a $15 million Series A to do more of it.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.