Vendasta helps marketing agencies support small business clients. The platform includes a marketplace with 250+ sales and marketing tools, agency management software, and a client portal. They just bought Yesware, a sales-oriented email tracking and campaign management tool, to add to the mix.
Martech from Walmart? Why not? They have opened beta access to a new platform that gives creators a prebuilt portal stocked with thousands of products to sell. Creators were formerly known as influencers, if you’re not hip to the latest jive.
Kyra bridges the gaps between small and big business by helping individual creators build TikTok content and set up partnerships. At least, that’s what I took away from their headache-inducing website. What’s more clear is they just raised a $15 million Series A to do more of it.
Continuing its early fall shopping spree, Salesforce has signed a definitive agreement to acquire data protection and management company Own (it is also acquiring voice agent vendor Tenyx). In addition to analytics capabilities Own will enhance Salesforce’s existing data security tools. It has been a Salesforce AppExchange partner for over 10 years.