This Verizon report about data breaches is also inherently negative, but I’m actually including it because the report itself is so well presented. It’s worth a download to check out the exceptionally clear explanations and graphics. Take your wins where you find them, my friend.
Luxury Institute: Marketers must make privacy a top brand asset In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.
Data.world, a collaborative open data community, has raised $26 million in venture funding, putting its total at $71.3 million. Data.world offers data owners an enterprise data catalog with features to simplify finding, governing, and querying information. It also offers low-cost access to thousands of open data sets.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.