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Verizon Report Offers Great Graphics

This Verizon report about data breaches is also inherently negative, but I’m actually including it because the report itself is so well presented. It’s worth a download to check out the exceptionally clear explanations and graphics. Take your wins where you find them, my friend.

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Man the luxury barricades! Shout out to brands to play offense for consumers

September 22, 2020

Luxury Institute: Marketers must make privacy a top brand asset  In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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