This Verizon report about data breaches is also inherently negative, but I’m actually including it because the report itself is so well presented. It’s worth a download to check out the exceptionally clear explanations and graphics. Take your wins where you find them, my friend.
Luxury Institute: Marketers must make privacy a top brand asset In a survey conducted by Transcend, 98% of 1,000 consumers agreed data privacy is important to them and will be even more critical in the next five years. The Luxury Institute views the management of privacy as a missed opportunity for companies – viewed more as a legal task than a marketing opportunity. They say companies must reverse that and play to win by creating “personal data pods,” so consumers can actively manage their data assets.
Data.world, a collaborative open data community, has raised $26 million in venture funding, putting its total at $71.3 million. Data.world offers data owners an enterprise data catalog with features to simplify finding, governing, and querying information. It also offers low-cost access to thousands of open data sets.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.