ViralGains Adds $13.5 Million Funding for Video Ad Journeys

Let’s go with visuals. ViralGains offers video advertising that changes as users move through the buying journey and asks users for feedback about what they’re shown, product interests, and brand sentiment. It’s an interesting if complicated concept. They’ve raised $28.7 million including $13 million last month.

More News

Next Article

Experience, Not Price, Drives Brand Loyalty: Blackhawk Network Survey

October 18, 2017

Plenty of surveys, including this one from Euclid, show that retail shoppers ultimately care more about price than experience. But long-term brand relationships are something else. Incentive program provider Blackhawk Network found that consumers rank customer experience, convenience and payment process far above price as reasons they remain loyal how to a brand. How far? Good customer experience was cited by 94% while low price was cited by just 57%.

CDPI Newsletter
Previous Article

Data-Driven Personalization Yields 3x Uplift: Qubit Study

October 16, 2017

Surveys are nice but how about some real data on personalization’s value? The folks at ecommerce personalization vendor Qubit analyzed two billion customer journeys and 120 million purchases to find what worked. They found messages that highlight low-stock items, trending products, and time limits were most effective. Product recommendations were less so. But the main news is that messages driven by individual-level behaviors and preferences were three times more effective than non-targeted messages. Fascinating.

CDPI Newsletter
Featured Article

Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

CDPI Newsletter