Vizio Earns Nearly As Much from Customer Data as from Selling TVs

To further clarify how valuable that streaming TV data is, we have this report that TV maker Vizio is making nearly as much money from its advertising and data business as it is from selling hardware: $38.4 million for data and ads vs $48.2 million for hardware in the first quarter of 2021, with the data and ad portion growing much more quickly.  The value comes from the comprehensive customer data Vizio’s smart TVs can collect.