Walmart has been doing all sorts interesting things to counter the advances of Amazon. Here’s the latest: purchase of natural language processing specialist Aspectiva, which analyzes customer reviews and uses the result to fine-tune ecommerce search results. The result is higher conversion rates.
Lots of CDP-ish news for you today, Dear Reader. We’ll start with CDP-in-good-standing SessionM, which has just partnered with clienteling platform Tulip to give retail staff live access to SessionM’s detailed customer profiles and recommendations. It’s a perfect example of Customer Data Platform handing its information to an external delivery system.
Organizational note: we’ve assigned “Facebook is evil” news to our Department of the Obvious, which in hindsight is where it belongs. Department Intern Jamie has already found two suitably obvious items: Facebook’s fact checking operation is ineffective and letting users clear their behavior history could make Facebook ad targeting less effective. More to come, for sure.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.