Same day delivery eliminates a big reason to visit physical retail stores. So you might wonder why Walmart just purchased Parcel, a same-day delivery service in New York City. My take: the option keeps customers within the Walmart family, making it harder for online competitors to establish beachhead relationships.
It’s pretty small potatoes when an existing vendor adds a single new feature.
I wish I had something about BlueVenn or Blueshift but we’ll have to settle for people talking themselves blue in the face. Tech marketing agency 10Fold found that 23% of tech marketing departments generate content daily and another 9% do it hourly. Half are generating at least six times more content than last year. No word on whether that increased volume has generated better results.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.