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Work From Home Has Little Productivity Impact: Adobe Study

Continuing in our glass half empty/half full mode, Adobe found mixed reports from workers stuck at home: 32% said they were more productive and 23% said they were less productive than they were in the office. The remaining 45% saw no difference. The most missed features of office life were team collaboration and informal chats with co-workers. Bosses may be sad to learn the least missed was direct access to their supervisor.

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Privacy-Preserving Tech Gains Top-Tier Funding

August 25, 2020

Aphersis raises €2.5M for privacy-safe data sharing Aphersis, which ensures secure, private data collaboration and analysis for global pharma, manufacturing and telecom companies, has just received seed funding from top-tier investors, including Twitter’s board chair. The company uses decentralized computing, federated learning and cryptographic protocols to make it possible to share highly sensitive data.

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Mobile Device Usage Grew 25% During Lockdowns: App Annie Research

August 22, 2020

If you’ve been wondering how much mobile device usage grew during the pandemic, App Annie has some answers: mobile hours were up 25% compared with the second half of 2019 and ad placements in June 2020 were 70% higher than June 2019. PubMatic’s quarterly mobile ad report found similar growth and a surge in ads bought through private marketplaces: these are expected to account for 51% of programmatic mobile ad spending, exceeding the volume on open exchanges. Private marketplaces offer less risk of inappropriate placements than open exchanges.

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Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

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