Vendors/Gold Sponsor

Zeotap

Data CDP

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.

Recognized by Gartner as a “Cool Vendor” (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001 and CSA STAR. We serve the world’s top brands, agencies and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.

Vendor Resources

Virgin Media O2 Case Study (Zeotap) A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.

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Unidad Editorial Case Study (Zeotap) A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.

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How to increase conversion rate and optimise your acquisition campaign with a better targeting (Zeotap) A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.

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Using Zeotap suppression helped VMO2 to save £1M and bring more new customers (Zeotap) In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.

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Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP (Zeotap) In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.

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The Value Exchange (Zeotap) Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.

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How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap) On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

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3 Key Standards for Marketers to Establish Customer Identity (Zeotap) Many businesses are preparing for a future without cookies. Zeotap explains how to establish customer identity without them. I agree that I may be contacted by Zeotap for a follow-up and offering of products and events via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as Zeotap’s privacy practices and commitment to protecting your privacy, please review Zeotap’s Privacy Policy.

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Is It Time to Embrace the Universal ID? (Zeotap) Many marketers are struggling to link customer identities and unify assets. Zeotap explores how the universal ID helps resolve this issue. I agree that I may be contacted by Zeotap for a follow-up and offering of products and events via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as Zeotap’s privacy practices and commitment to protecting your privacy, please review Zeotap’s Privacy Policy.

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