Vendors/Gold Sponsor

Zeotap

Data CDP

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data – faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs.

Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration – enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data – while staying fully compliant with global privacy regulations.

Vendor Resources

Entain Case Study (Zeotap) A sports betting group struggled to gain insights into their customer data. Zeotap details how its CDP provided those insights and acted on them in real time.

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Sky Italia Case Study (Zeotap) A media company with millions of customers wanted to enable personalization at scale with an omnichannel approach. Learn how the Zeotap CDP achieved these goals.

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Zeotap RealCDP Audit Report (Zeotap) Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.

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Breuninger Case Study (Zeotap) A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.

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DMP to CDP: Why Transition Now? (Zeotap) The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.

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Retail Media and the Role of CDP (Zeotap) Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.

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Why do Telco companies need a CDP? (Zeotap) Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.

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Omni-Channel Personalization Powered by Customer Data Platforms (Zeotap) Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.

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Balancing Privacy and Activation: Raw PII Data Encryption in CDPs (Zeotap) Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.

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