Vendors/Gold Sponsor

Zeotap

Data CDP

Zeotap CDP is the easy, secure and impactful Customer Data Platform made in Europe for Europe. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It offers a simple UI built for marketers to deliver personalised experiences for consumers that drive improved business outcomes across marketing, sales, and service in just 8-weeks.

Vendor Resources

Zeotap RealCDP Audit Report (Zeotap) Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.

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Breuninger Case Study (Zeotap) A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.

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DMP to CDP: Why Transition Now? (Zeotap) The DMP and CDP play distinct roles in the world of customer data management. Zeotap outlines the key differences and explains why you should transition to a CDP.

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Retail Media and the Role of CDP (Zeotap) Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.

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Why do Telco companies need a CDP? (Zeotap) Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.

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Omni-Channel Personalization Powered by Customer Data Platforms (Zeotap) Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.

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Balancing Privacy and Activation: Raw PII Data Encryption in CDPs (Zeotap) Brands are facing a predicament when it comes to sharing first-party data due to misuse concerns. Zeotap shows how a CDP can encrypt PII so marketers can safely use it.

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Ensuring Data Privacy Rights: Data Subject Requests in CDPs (Zeotap) In the modern digital landscape, it’s more important than ever to protect data privacy rights. Zeotap explains how a customer data platform can help businesses do so.

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Privacy-First Consent Orchestration in Customer Data Platforms (CDPs) (Zeotap) Data privacy is increasingly crucial for marketers. Zeotap details how a CDP can help them manage consent.

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