CDP Institute

Speaking of trust, European regulators don’t trust tech giants to treat their competitors fairly. Nor does anyone else, but the EU is doing something about it. Their latest step is a set of guidelines for documenting how search ranking algorithms work. The guidelines aren’t legally binding but they offer strong hints for how the EU wants the platforms to comply with the Platform-to-Business Regulation (P2B), which is.

Disconnected sources (53%) and incomplete data (40%) are also cited as the biggest data problems in this SnapLogic survey on data trust. More than half (54%) of companies with little or no trust in their data said they use it to guide strategic decisions anyway. Wrap your head around that.

Building customer journey maps may not be your highest priority activity during a pandemic, but Ansira reports that 39% of companies have maps in place and another 29% are building them. The number of maps is fairly small, though: three-quarters have five or fewer. Biggest obstacles are lack of staff time (41%), data quality (37%) and data silos (32%).

“Virtual event manager” might also have sounded like a fake job a year ago but today it’s obviously real. Plenty of companies are working to develop on-line experiences that reproduce the good bits of live events, although it’s not always exactly clear what those were. If you’re keeping a list of the contenders, Wonder just announced an $11 million seed round for technology that makes it easier to strike up a conversation with online avatars.

“Email signature manager” sounds like one of those fake jobs listed on the The Onion. But it’s actually a big enough industry that one of the vendors, Exclaimer, has just raised $133 million from private equity investors, bringing total funding to $164 million. Their superpower is centrally controlling signatures for everyone in a big company.