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Archive for January, 2021

Dates : January 2021

Google and Facebook React to Apple IDFA Changes

January 29, 2021
Google and Facebook both stand to lose revenue from the Apple changes. Facebook has been characteristically obnoxious, making dubious anti-trust threats and cluelessly expecting sympathy that it may lose some revenue. Google has been more passively aggressive, delaying app updates that would require new labels and saying it will stop trying to collect the data even though (pause to wipe small tear from eye) the “vibrant and open app ecosystem” will suffer as a result.
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Reltio Offers Free Identity Matching Service

January 28, 2021
This isn’t quite a privacy item, but identity management is closely related.  On that front, Master Data Management vendor and borderline CDP Reltio has launched a free cloud-based identity resolution service.  Users can upload lists of names which the system will clean, store, and compare with previously-loaded names to flag potential matches for manual review.  The system will remember past matches so each user builds an expanded identity graph over time.
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Privacy Vendors Warn Against Backdoor Access to Encrypted Messages

January 28, 2021
We see plenty of privacy stories but the editor of our Privacy Newsletter has dibs on all the good stuff. I did snag this report about ProtonMail and other privacy-first app vendors warning that the European Union Council seems disposed towards requiring “backdoor” access to encrypted messages.  The goal is to help law enforcement but there’s no real way to keep backdoors safe from unauthorized use.
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SheerID Expands Group Member Verification to European Marketers

January 27, 2021
SheerID calls itself an “identity marketing” vendor, meaning it verifies that people who sign up for offers limited to groups such as students, military, or healthcare workers are really members of those groups.  They do this by collecting a ton of data while somehow keeping within privacy rules.  In fact, they’re so good at the privacy bit that they’re expanding into 13 European countries, GDPR notwithstanding.
CDPI Newsletter

Google Claims Its Cookie-Free Targeting Is Highly Effective

January 27, 2021
Of course, the death of third party cookies is the mother of all privacy challenges. Google just released research showing that its favored alternative, which assigns consumers to segments based on their Website visits but doesn’t share individual IDs, gives nearly the same results as cookie-based techniques. Experts are split on whether the approach, called FLoC for reasons that are too complicated to explain, is a meaningful privacy improvement.
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