March, 2022 - CDP Institute - Page 5

Dates : March 2022

Acasa is a proptech company that uses the “buy before you sell” model in Latin America. Its counterparts in the US include Knock, Orchard, Fly Homes, and Homeward. The company makes it easy for homeowners to purchase a new home without needing to sell their old property by making down payment loans, signing up for the new mortgage, and handling the sale of the old house.

CDPI Emerging Markets

Muni has operations in Colombia, Mexico and Brazil, and over 15,000 community leaders utilize the service, which has grown 20% month over month since its launch in June 2020. Community leaders centralize the orders by sharing a link to the WhatsApp online store, then neighbors put in their orders of everyday essentials, and the supplier drops off the orders with Muni, which picks and packs them and leaves them with the community leader to take care of the last-mile delivery and collecting the cash payments.

CDPI Emerging Markets

Kenyan startup Sokowatch, an e-commerce company leveraging technology to transform the informal retail supply chain, has closed a US$125 million Series B equity round, while also rebranding to Wasoko and launching operations in West Africa. The platform enables retailers to order products at any time via SMS or mobile app and receive delivery through its proprietary logistics network to their store.

CDPI Emerging Markets

Egyptian deep technology healthcare startup DilenyTech, which is developing innovative artificial intelligence (AI) solutions for screening and diagnostic radiology workflow, has been acquired by US firm Astute Imaging LLC. DilenyTech aims to revolutionized breast cancer screening and diagnostic workflow by providing innovative AI-based assistance for more accurate detection and expedited reporting.

CDPI Emerging Markets

Egyptian fitness app Welnes has closed a US$300,000 seed funding round to expand its team and prepare for GCC expansion by 2023. Welnes is a community app that helps users reach their weight-loss and lifestyle goals by providing them with customized nutrition and workout plans.

CDPI Emerging Markets

Google Cloud has expanded its Contact Center AI service into its Contact Center AI Platform, which it calls an “out-of-box, end-to-end solution for the contact center”. The technology integrates with existing CRM software to add call guidance, virtual agents, unified customer profiles, call routing, and workforce scheduling. Think of it as a brain transplant that leaves the shell of your current contact center in place but replaces all its intelligence with Google.

CDPI Newsletter

Identity resolution vendor Neustar has partnered with cohort-based audience platform Permutive. The deal will let advertisers use the Neustar Fabrick platform to analyze publisher cohort members and then select which cohorts to target through Permutive. Advertisers get more information than if they just bought the cohorts alone, while publishers avoid exposing individual-level information.

CDPI Newsletter

Retail data analytics vendor NielsenIQ has acquired ciValue, which powers retail loyalty programs. The deal will expand NielsenIQ’s abililty to execute personalized customer marketing programs. Yes, there’s a trend to combine analytics and execution. No, NielsenIQ isn’t the same company as Nielsen, the media measurement giant.

CDPI Newsletter

It’s one of those rare days when we have three items featuring CDP vendors, Dear Reader. First, here’s news that Treasure Data has signed a partnership with Sinch, which offers email, text, phone, and mobile chat communications services. Treasure Data will give disconnected Sinch products access to a unified customer view.

CDPI Newsletter

Simon Data has expanded its already-deep relationship with Snowflake by joining the “Powered by Snowflake” program. The deal will raise Simon’s visibility in the Snowflake community and provide additional technical support for Simon’s Snowflake-powered CDP. There are only about forty companies listed in the “Powered by Snowflake” directory, including the Zeta Global CDP.

CDPI Newsletter

Speaking of Zeta, they just bought ArcaMax, which publishes free consumer newsletters. Subscriber data will be used to extend Zeta’s identity graph and consumer intent data collection. Zeta bought Apptness, a digital survey platform, for similar reasons last October.

CDPI Newsletter

California’s Attorney General issued an opinion that “internally generated” inferences – including when done for marketing – must be provided upon request by state residents as part of rights granted under CCPA. The exception would be if the company could prove the information a type of trade secret.

CDPI Privacy Newsletter