October, 2023 - CDP Institute - Page 5

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Dates : October 2023

Nearly two-thirds (61%) of marketing software buyers have regretted a software purchase in the past twelve to eighteen months, according to this Capterra survey. Clear goals and stakeholder alignment are seen as the best way to avoid problems. Regret or not, marketing software is the second highest priority investment across all categories (28%), second only to IT security (32%).

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In another study of software buyers, G2 found marketing software ranked fourth (14%) in year-to-year growth in the number of products, behind AI (39%), design (17%), and human resources (14%). The fastest-growing marketing categories were surprisingly prosaic: the top three were QR code generators, content creation, and press release distribution. In total, G2 found 6,359 total marketing products, so 14% growth translates to net new 780 products.

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It’s safe to say that a lack of software isn’t holding marketers back. Dentsu reports that finding the right data is CMO’s biggest external challenge (38%), followed by understanding changes in consumer behaviors (35%). Keeping up with emerging new tech (33%) and dealing with the fragmented tech landscape (30%) headed the list of media transformation challenges.

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You probably don’t need to be told that AI is used widely (88% of businesses) or delivering good results (90% say it will deliver cost or time savings). So let’s instead note that Twilio Segment found predictive AI is used more widely than generative AI (34% vs 24%), employee training is the most-cited obstacle to AI success (38%), many firms need better data quality to get the most value from AI (71%), and companies with a CDP grew faster than companies without one (32% vs 21%).

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Marketing automation vendors rarely buy each other these days, so it’s worth noting that ActiveCampaign just bought Onesend, a specialist in tools for franchise, multi-location brands, and reseller agencies. The company will add Onesend features to ActiveCampaign at some future date.

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Maybe you’ve always wanted to see your TikTok video on a giant billboard, and maybe you haven’t. Now it’s at least an option: TikTok has empowered brands (or wealthy egoists) to display TikTok content on billboards, kiosks, cinema screens, bars, restaurants, automobiles, gas stations, retail stores, and anywhere else a connected screen is available. Oh brave new world!

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NTT Ltd, a Japan-based information technology (IT) infrastructure and services company, has launched its new data center in Malaysia with an investment of over MYR 234 million (US$50 million). In a joint statement, NTT and Malaysian Investment Development Authority (MIDA) said that NTT through its subsidiary NTT Global Data Centers Corporation has announced the launch of its new data center in NTT Cyberjaya campus.

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Google Cloud has announced a strategic partnership with leading game developers in Vietnam, including VNGGames, Amanotes, and Wolffun Game. This initiative is set to boost the country’s status as a global powerhouse in the games industry. Harnessing Google Cloud’s infrastructure, analytics, and AI capabilities, these gaming companies will improve their services to larger audiences, gain critical insights, accelerate their market introduction, and revolutionise real-time player experiences.

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Wareclouds, the promising Chilean collaborative logistics startup founded in 2020 by Nicolás Aramayo and Arturo Quiroz, has successfully concluded its third financing round, attracting USD $2 million. The innovative proposal of Wareclouds lies in a business model where a digital platform connects individual households with small and medium-sized enterprises (SMEs) and large e-commerce operations. These businesses can store their inventory in these households, significantly streamlining logistics. Wareclouds’ owned fleet of dispatchers further bolsters this ingenious solution.

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Kushki, a unicorn payments technology company connecting Latin America through payments, has become the first next-generation merchant acquirer in the region; following primary membership with Visa and Mastercard in Mexico, Chile, Peru and Colombia. Before this development, merchants and payment companies in Latin America had to depend on one or more local acquirer processors per country which usually operated as monopolies established in the 1990s. Seven years since its founding, local regulators in the named countries have approved the company, making it the first non-bank entity to receive approval to operate as a merchant... Read More >

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LeapFrog Investments, a private equity firm that is keen on the financial and healthcare sectors, plans to raise US$1 billion for a new fund targeting businesses in “global growth markets,” including Africa. The Emerging Consumer Fund IV is set to hold a final close in February 2024, having already secured the backing of several institutional investors, including the European Investment Bank (EIB) and World Bank’s IFC, which have committed US$60 million and US$50 million, respectively.

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South African startup Cue, a frontrunner in AI-driven customer service solutions, has raised US$500,000 in funding to enhance its mission of improving customer service by harnessing the potential of cutting-edge large language models (LLM).

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