October, 2023 - CDP Institute - Page 4

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Dates : October 2023

Nearly every B2B SaaS company (92%) offers some flavor of a free product offer, according to this survey from Paddle. They also found that 94% update their pricing at least once per year, and the most popular packaging strategies are good/better/best (41%) and all-inclusive (31%). Download for more interesting answers to questions you never thought to ask.

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I was a bit disappointed when this Claravine report on “marketing data standards” turned out to focus narrowly on ad content and campaign data. Still, it’s intriguing that advertisers estimate that 25% of ads serve consumers the wrong creative, and agencies peg that number at 30%. CDPs rank fourth on the list of systems used for data standards, behind DSP, CRM, and DAM but ahead of CMS, data clouds, and marketing automation.

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If you’re still looking for a Halloween costume, maybe a creepy privacy theme is the way to go. Lots of choices, whether you want to go as a spying car, a furtive robot, or a globally connected refrigerator, you can scare friends and neighbors who may not realize just how thoroughly and rapidly their privacy is being taken away. Mozilla, which has been tracking corporate privacy for fifteen years, is now setting benchmarks and will identify trends.

CDPI Privacy Newsletter

Way back in 2015, the discovery of Cambridge Analytica’s data breach that exposed the data of ~87 million Facebook users was shocking and was a story we didn’t know would be the harbinger of many to come. But while Meta may have hoped to have exorcised this Facebook ghost, a shareholder’s class action accusing the company of misuse of user data while it knew that Cambridge Analytica violated its privacy policies has just been revived by a U.S. appeals court.

CDPI Privacy Newsletter

It’s official in Germany, beginning May 2025, citizens who want official ID documents (and really, who doesn’t?), must submit a biometric standards-approved photo to obtain their ID. While in the past this was met with some resistance, government assurances are that this should lower risks of fraud and document use and provide added convenience.

CDPI Privacy Newsletter

A Pew Research survey on How Americans View Data Privacy found Republican concerns up (77% from 63%), Democrats’ concerns down slightly (65% from 66%) compared with 2019 and both sides saying they’d support more legislation on how consumer data is used. The survey also looked at age, education and race and evolving views on AI.

CDPI Privacy Newsletter

Google has released its Legislative Framework to Protect Children and Teens Online, which outlines its principles for laws that can keep children safer using the Internet. And, while it cautions lawmakers to take care not to hurt corporations, it alludes to the value of legislative models of age-appropriate design principles and priorities stressed by child rights advocacy groups.

CDPI Privacy Newsletter

The bot automatically identifies and removes PII in interaction data.

CDPI Privacy Newsletter

The company’s products focus on ensuring that people really are who they claim to be across the user journey, eliminating the gaps that attackers exploit.

CDPI Privacy Newsletter

Good news is hard to find these days, so let’s squint at LXA’s latest State of Martech report and note significant progress since last year in the “people and team” dimension of martech maturity. It’s still the lowest-ranked dimension but we’ll take it. Other causes for cheer: 83% of CMOs expect to increase their martech budget in the next twelve months; 71% see martech as the heart of their marketing strategy; and 66% feel they can accurately measure the ROI of their martech investments. You’re welcome.

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Measurement is a topic of endless fascination because the old methods are fading and it’s not clear what will replace them. DoubleVerify is an aggressive contender, building on its core business of checking whether web ads are actually seen (now trendily known as attention measurement). Their latest project connects ad views with real-time purchase data from six-million-member panel tracked by Attain.

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Battered and bruised they may be, but Nielsen is still arguably the marketing measurement champ. They’ve just signed a deal to collect linear and connected TV Automatic Content Recognition (ACR) viewing data from LG Ad Solutions. LG clients will receive streaming measurement reports from Nielsen ONE Ads, the long-promised cross-media measurement solution that Nielsen began rolling globally out last week.

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