Marketing, customer, and product leader details the personalisation technology investments that are helping the Aussie brand not just engage in better odds with customers but to also go bigger than the bet.
Kmart Australia has swapped out several core AWS components powering the retailer’s ‘next generation’ data platform and replaced them with a combination of Snowflake and Microsoft Power BI.
Retail media has proven to be a strategic investment for savvy brands because it delivers on critical key performance indicators. This article examines on how brands can gain an increase in return on investment or return on advertising spend due to retail media.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.