The app helps organizations identify and minimize risk by operationalizing remediation steps and allowing data owners across the organization to collaborate on impact assessments.
Common Sense Media’s 2021 State of Kids’ privacy report shows privacy protection provided by companies is far below parental expectations and doesn’t meet Common Sense’s minimum privacy threshold. The organization evaluated 200 of the most popular kids tech and edtech applications and services over 5-years and, while overall median scores increased year-over-year by 20%, 74% did not meet Common Sense’s minimum privacy recommendations.
This will enable companies to analyze the path programmatic impressions take throughout the sales cycle and will identify points at which ad-fraud may have entered the supply path.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.