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Nigeria’s Terragon, launches solution to help 41M Nigerian SMBs with customer acquisition and retention

Africa’s leading Data and Marketing Technology company, Terragon has launched its much-awaited marketing technology platform– TerragonPrime. The platform, which is still in its beta phase, is a realization of a long-time quest and in-house development effort to help Small and medium-sized businesses improve their advertising campaign performance by 50% and acquire customers cost-effectively by leveraging the power of data.

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SA’s Clickatell closes $91M in Series C funding

February 24, 2022

The South African global chat commerce leader – Clickatell, which helps businesses to connect, interact and transact with consumers anytime, anywhere, in chat has secured a $91 million Series C round of funding in a new finance round led by Arrowroot Capital, with Kennedy Lewis Investment Management, Endeavor Global and Harvest participating. They will leverage this Series C round of funding in accelerating their product development and expanding their footprint in the United States.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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