B2B CDP Calibermind announced a $8 million Series A funding, bringing total funding to $14.4 million. Calibermind makes heavy use of AI for analytics and data integration. Unlike many B2B CDPs, they don’t supplement clients’ own information with compiled data.
Adobe opened its Digital Experience Conference yesterday with a variety of announcements. CDP news included real-time access to CDP profiles by Adobe Target, Adobe Commerce, Adobe Sensei, and OneTrust consent management. They also made it easier and faster to connect with non-Adobe systems through integration with Adobe Experience Platform Edge Network’s geographically distributed servers.
Training has always been a problem for marketers, and pandemic-induced isolation has made the need even greater. MarketingProfs has documented the problem, finding that just 31% of B2B marketers feel their team is very effective in their roles and only 19% feel personally well prepared for their future. Beyond lack of time, the biggest challenge with training is it’s too focused on theory.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.