In Brief: MediaMath integrates Sourcepoint privacy ratings
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
The browser feature only allows trackers to see behavior on individual sites, rather than across sites. It was previously available but users had to turn it on.
Have you been fretting that it’s too hard to buy things through your TV? Roku and Walmart now offer shoppable ads within Roku-delivered programming. What’s special is the payments are made using Roku’s payment system, so there’s no need to visit the Walmart ecommerce site to complete the transaction. They call this “t-commerce”, as well they should.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.