A bipartisan bill to revise COPPA, raising the age of privacy protection and protecting against ads to children, moves to the US Senate. The amendment would raise the age of privacy protection to 16 years and it would require companies to gain consent for collection and enable young users to erase personal information.
Hope you’re sitting down, as we’ve just learned that honesty matters and is gaining ground with people of all ages. In fact, it was the driver for more than half of first-time purchases in a survey of 1,000 US consumers and ranked as the top motivator for millennials. ActiveCampaign, the customer experience automation (CXA) company reported the bar is high on social for adopting new brands, and to succeed, businesses must inspire trust and take an omnichannel approach.
Concern is that TikTok’s location tracking and collection of user contact information and other data will be made available to Chinese authorities, even though local TikTok staff denies this happening.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.