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Cost, Self-Service Drive Unstructured Data to Cloud: Komprise Survey

Komprise takes a sunnier view of cloud migration, reporting that on-premises-only environments fell from 20% to 12% since last year, although 50% still use a mix of cloud and non-cloud.  Two-thirds of the companies spend more than 30% of their IT budget on data storage and protection, so it’s not surprising that cutting costs is the main reason for cloud migration.  Better news is that self-service data access and greater agility are the next-most-common reasons.  This matters to marketers because user data is the most common type of unstructured data.

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Most Corporate Data Remains Centralized and Non-Cloud: Forrester Report

August 31, 2022

The analysts at Forrester Consulting might have liked the bread-slicing machine, but they’re not impressed with most companies’ cloud data migrations.  This study for Capital One finds that nearly three-quarters of companies have yet to move the most of their data to the cloud.  The most common obstacle is unpredictable costs due to usage-based cloud pricing models (82%), followed closely by data quality (80%), cataloging (78%), understanding data (76%), and observability (74%).  Old habits die hard: more than half (56%) say their data management is centralized, 19% say it’s decentralized,... Read More >

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Google Adds Digital Out-of-Home to Display & Video 360 Campaigns

August 30, 2022

Google has added digital out-of-home (DOOH) ads to their Display & Video 360 ad campaign software.  The extension will make it easier for marketers coordinate DOOH purchases with display, video, TV, audio, and other channels already covered by Display & Video 360.  Google’s control over ad buying software is often attacked on anti-trust grounds, but they aren’t letting that slow them down.

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