Cybersecurity professionals are an inherently gloomy breed, so it’s no surprise that Trellix finds 60% say they’re struggling to keep up with evolving threats. A majority report their company lost more than 5% of revenue to security breaches in the past twelve months. Oddly enough, just 20% say they’re working to change their security approach, which can’t bode well.
We don’t like bad news any more than you do, Dear Reader, but that’s what bubbled up today. Integral Ad Sciences reports that ad fraud rates jumped substantially in the first half of 2022, even as time-in-view continued to shrink and brand risk rose. On the brighter side, anti-fraud protection reduced fraud rates by more than 90% compared with campaigns lacking fraud detection. Lots of detail here by country and device if you happen to need it.
Three-quarters (76%) of U.S. marketers feel their digital ad industry should do more to reduce carbon emissions, according to this Good-loop study. Half (51%) say their organization plans to reach net zero carbon impact at some time, although just 24% have set actual targets. More (61%) are at least tracking carbon cost of their campaigns.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.