IT’S THE LAW (10/04/2022)

There are two important new laws in California. The first, related to AB-1242, is designed to protect companies from having to respond to out-of-state search warrants that look to obtain abortion data. This will be relevant to the many internet and telecommunications based in the state and is part of a move to establish California as a sanctuary for abortion seekers. The second, AB 2089, is meant to protect patient mental health data not covered by the Health Insurance Portability and Accountability Act (HIPAA), particularly via the 20,000 or more online apps offering services based on probable diagnoses. Many harvest and then sell sensitive data that patients provide, but this would no longer be allowed.

Read More – AB-2089

The Office of the Privacy Commissioner for Personal Data in Hong Kong plans to launch a compliance review following a data breach that may have impacted 290,000 Shangri-La hotel group customers. Concern is that customers were not notified until more than two months that a breach potentially affecting their data had occurred.

CDPI Privacy Newsletter

IAB’s Global Privacy Platform (GPP), which enables user consent signals to be communicated through the digital supply chain, is finalized and ready for industry adoption. This is a major development for ad tech companies and was developed with input from companies throughout the ad ecosystem. Specifically, the GPP provides details on privacy signals – including standard data types used for encoding privacy strings and standard mechanisms for senders and receivers of those strings. Right now, this includes information for US Privacy and IAB Europe TCF consent strings, but IAB has... Read More >

CDPI Privacy Newsletter

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

CDPI Newsletter

CDP Institute

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IT’S THE LAW (10/04/2022)

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Hong Kong hotel guest data hacked; hotels criticized for delayed reporting

IAB’s Global Privacy Platform is ready for adoption!

Martech Spending Grows as Percentage of Marketing Budget: CMO Survey