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New Google Play data safety tracking report shows which apps violate privacy most

Six months ago, Google Play introduced its data safety section to require developers to declare how they collect data and what they do with it. Now, an Incogni report reveals what the top 1,000 apps (500 free, and 500 paid) are doing with that data. The analysis found that more than half the apps share data with third parties, that apps with more than 500,000 downloads share on average more than 6x more data points than less popular apps, and that more than 13% of apps in the study share location data with third parties.

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Class action claims Apple deceives users with hidden settings

November 15, 2022

Apple, which promises in its privacy statement it won’t harvest user data, is accused of doing just that in a California class action that stems from findings of two independent researchers at software company, Mysk. The researchers found Apple’s App store gathered a bushel of information on iPhone users via Apple’s suite of iPhone apps, including iPhone Analytics, Apple Music, Apple TV, Books and Stocks. The information collected in real time includes what users tap on, search for, what ads they see, how the app is discovered, and how long... Read More >

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Children’s Privacy: France steps up to lead in children’s privacy with global initiative

November 15, 2022

The French government has announced creation of a Children Online Protection Laboratory with the goal of improving kids’ online safety globally. This continues a key priority of French President Emmanuel Macron, who made online protection of minors a key plank of his re-election campaign. The charter for the Children Online Protection Laboratory states it will explore, promote, develop and evaluate solutions to improve safety in the digital environment, and it will respect the fundamental rights that are enshrined in the UN Convention on the Rights of the Child. Plans are... Read More >

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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