In Brief: SafeGuard Privacy raises USD $7M to expand operations
The company platform evaluates business privacy programs and aids clients in reaching compliance.
The company platform evaluates business privacy programs and aids clients in reaching compliance.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.