A new Arktic Fox Digital Report in partnership with Amperity revealed the demand in Australia for CDPs almost doubled from last year (21% to 40%). Respondents plan to prioritise investment in this part of the martech stack in the coming year and a half.
We don’t like reporting rumors, but this one is awfully juicy: Microsoft is said to be preparing a private version of ChatGPT that will ensure data isn’t shared when it’s used in a prompt. Charge could be “ten times” the normal ChatGPT fee, which would certainly be a good deal for Microsoft. It’s not clear whether this would be affected by last week’s announcement that ChatGPT will let users keep their prompts private.
IAB Australia’s Data Collaboration Platforms Explainer includes information on data clean rooms, customer data platforms, matching services and data management platforms. It’s designed to help marketers, agencies and others understand their capabilities and how they can be used for data collaboration in digital advertising.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.