Marketers may be using generative AI primarily to generate content, but its potential to speed data integration is at least as important. Case in point: Informatica has just launched CLAIRE GPT, which lets users build data management processes with a natural language interface. They’ve also added closer integration with Microsoft Azure and an expanded program for developers to integrate with Informatica tools.
Nigeria’s Towntalk has built a data infrastructure that leverages “hard to collect” location data and implements AI methodologies to develop a range of risk protection solutions for security, logistics and agriculture companies in Africa. Formed in 2020, Towntalk has built a “data ecosystem” that is further enhanced by industry partnerships with leading security companies.
It may or may not be “helpful and natural” to place advertising within a chat flow, as Microsoft promises, but it’s surely inevitable. Citing experience with the chat-enabled Bing search engine, they’ve released a new API that lets web publishers, app developers, and online services deliver ads within a chat platform from Microsoft or someone else. If details were provided, I missed them.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.