Intent data is also on the menu at ZoomInfo, which has acquired B2B data and solutions vendor EverString. They gain 100 million company records and 70 million professional profiles, including intent signals.
Ushur offers an AI-based, no-code platform to build self-service customer experience workflows. Lots of buzzwords there, although they did miss blockchain and privacy-safe. They still tick enough boxes to have raised a $25 million Series B, bringing their total to $36 million.
We’re light on real news today, so I’ll sneak in an invitation to try the CDP Institute’s new Use Case Generator (beta version). It leads you through a structured set of questions and returns a detailed use case suitable for vendor selection, implementation planning, or framing. Give it a try and let us know what you think.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.