Online measurement firm Hitwise has abruptly closed its doors, less than a month after it lost data feeds (almost certainly) from Jumpshot, which was itself shut down due to privacy issues. It makes life harder for marketers but does show that privacy regulations are having some real-world effect.
Oh the irony: just after we removed Reltio from our list of Customer Data Platforms, they renamed their product as Connected Customer 360 and positioned themselves as a system to deliver customer experiences. Their roots in master data management are still showing but maybe they’re a CDP after all. We’ll take a closer look.
We also have a $5 million seed round for Databook. They gather B2B buying intent data and use it to tell sales reps which accounts to contact and what to say. Lots of AI inside this one.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.