Finally, predictive analytics company Canopy Labs has been purchased by mobile rewards platform Drop Technologies. Canopy Labs builds a unified customer database and applies AI to create personalized customer journeys. It apparently doesn’t expose its data to external systems, so it’s not really a CDP. But it’s close enough for today’s purposes.
Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?
I’m pretty sure that Mojo Vision wasn’t kidding when they announced they have emerged from stealth to offer “invisible computing”, but they certainly seem ripe for ridicule. Saying “the company did not offer any immediate specifics regarding product availability or planned form factors” doesn’t help. The general idea is augmented reality for hands-free data display. They did say they’ve raised more than $50 million dollars, apparently on the reputations of the co-founders.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.