LinkedIn may be the mother lode but it’s not the only source of profile data. ReachForce has updated its data cleaning and enhancement features to include contact intelligence and easier integration with online form pages. ReachForce integrates with marketing automation (Marketo, Oracle Eloqua, IBM Silverpop and HubSpot), not with sales systems.
Vendors keep seeking the key to serving the vast majority of small businesses not yet using a marketing automation system.
Captora doesn’t generate content but it does help you decide which content to generate. Specifically, it examines your own and competitive content across the Web to find how different topics and keywords are being used and identify related opportunities. It just added a content promotion module that automatically offers the most appropriate content to each Web site visitor, based on what they’ve consumed in the past. That’s a big move: it makes them a personalization engine.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.