News

Spiceworks Report: IT Has More Influence on Tech Purchases than Business

Here’s some new data on the tug-of-war between marketing departments and corporate IT. A study from IT professional network Spiceworks found that IT decision makers influence more tech purchases than business decision makers, although the gap is very small (66% vs 62%) for business applications, which would include marketing systems. The study is especially interesting because it polled both IT and business decision makers and compares their answers. A separate Spiceworks report found that IT buyers want lots of technical and pricing information, while tech marketers are giving them more graphics and company information.

More News

Next Article

Anexinet Extends Social Monitoring Platform To All Unstructured Sources

March 27, 2017

Let’s talk today about analytics. We’ll start with an announcement from digital solution provider Anexinet, which has expanded its ListenLogic social media analytics solution to include unstructured data from call center recordings, email, chat, text, CRM, and other channels. The system looks for patterns that can be used to guide customer interactions and predict future behavior.

CDPI Newsletter
Featured Article

Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

CDPI Newsletter