You may think of Episerver as a Web content management system, if you think of them at all.

There’s more than one super-smart computer out there watching a screen. NowDiscover launched its beta earlier this month with a tool that uploads the product list from your Magento ecommerce store, scans YouTube for videos related to your products, classifies those videos and presents them for human review, and, if I’m reading this right, then watches your Web site visitors and recommends the right videos at the right time. Did you notice that we just shifted from analyzing videos to tracking individual customers?

Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.