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Webber Shandwick Survey: Consumers Expect Positive Impact from AI Despite Job Losses

And what about consumers’ own attitudes towards AI? A survey by Weber Shandwick found consumers are remarkably optimistic: they are seven times more likely to see a positive than negative impact on social and their personal lives. This despite the fact that 82% expected AI to lead to job loss, and 30% felt their own jobs were entirely or mostly likely to be replaced. Confidence in AI clearly outweighs understanding: just 22% of consumers believe they own or use an AI product, even though 77% have a smartphone, 47% have GPS and 41% own a smart TV.

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MDM Institute Finds Growing Demand for Master Data Management Specialists

November 3, 2016

Since corporate data management seems to be the topic of the day, let’s finish up with news that the MDM Institute has found a sharp uptick in interest in master data management. Institute president Aaron Zornes said his research found 160,000 members in groups relevant to MDM, RDM (Reference Data Management) and data governance. Although CDPs are often built because corporate MDM projects don’t move quickly enough, the MDM community has plenty of skills that are relevant to CDP issues.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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