Facebook cares mostly about selling your data, but they’ll take your money directly too. They’re testing a new QR code payment feature to make it easier to use their Facebook Pay money transfer service. Talk about strategic fit: trust is essential for financial services providers and who doesn’t trust Facebook?
And for the triopoly trifecta: Amazon’s share of the U.S. digital ad market grew to 10.3% in 2020, up from 7.8% the year before, says eMarketer. The company took business from Google, whose share dropped to 26.6% from 28.9%. Facebook’s share also grew, from 23.6% to 25.2%. Everyone else’s slide of the got a bit smaller, in case you hadn’t noticed.
Customer identity data company LiveRamp announced an API integration on the Google Cloud Marketplace. This means Google Cloud users will be able to access LiveRamp’s identity services and data without custom development. LiveRamp says the move enhances consumer privacy since companies don’t have to send their data to partners for processing. Our privacy advocate friends are unconvinced.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.