Cloud database Snowflake gets a lot of attention as a CDP platform. They just announced planned features to make it easier to sell data in their Data Marketplace, to detect and tag personally identifiable information, and to create anonymized analytical data views. All helpful for CDP users. Release dates are not set.
You weren’t too interested in yesterday’s acquisition stories, Dear Reader, so you probably don’t care that email provider Pathwire, which owns Mailgun and Mailjet, just bought email preview and testing company Email on Acid. But any company that is cool enough to name itself Email on Acid deserves a mention.
B2B data and solutions vendor ZoomInfo is buying Insent, a chat system that also identifies visitors, routes them in real time to the right account owner, and can schedule future conversations. It’s the company’s fourth acquisition since DiscoverOrg bought ZoomInfo in February 2019 and adopted the ZoomInfo name the following September.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.