The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Learn how leveraging a robust Customer Data Platform with a strong Golden Record enables marketers to enhance how the customer experience is delivered.
Join 451 Research and Treasure Data to learn how to enable your line of business team to own their own data instead of relying on IT.
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
From the Blog
For advertising to work, it needs to be accurately targeted. Good ads speak to customers about their personal needs and interests, which is why they generate sales. Read more.
Manthan is always looking for ways to make data consumption easy and natural for those who need it the most and are pressed for time. Read more.
Customer retention, often measured by “churn” rate (the percentage of existing customers who leave in a specified period of time), is the most important success factor/KPI for any business. Read more.