6sense Raises $200 Million Series E for B2B Marketing

The trend for supersized martech funding rounds continued today with a $200 million Series E for 6sense, the once-struggling, now-surging account based marketing platform.  Total 6sense funding now stands at $426 million.  6sense probably has a CDP buried somewhere inside of it, having acquired ZenIQ back in 2018.

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Marketers Will Spend More on Audio Than Email in 2022: Winterberry Report

January 21, 2022

If you want to put marketing and advertising in a broader context, take a look at Winterberry Group’s 13th annual Advertising, Marketing, and Data industry outlook report.  They’re bullish on industry growth in general, reporting a 21.5% increase in 2021, after a 4.8% decline in 2019, and projecting another 11.8% growth in 2022.  Fun fact: Winterberry says more is spent on influencer marketing and on audio marketing than on email.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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