Nothing brightens the day like a nice CDP industry survey, eh, Dear Reader? Our friends at Tealium have provided just that, with lots of good news about CDP value (74% show positive ROI within one year of deployment; companies with established CDPs are twice as likely to meet marketing objectives as those without). Plenty more detail about use cases, features, performance, team size, and management.
ChatGPT is the Next Biggest Thing of all right now. This newsletter hasn’t had many excuses to write about it, but we wouldn’t want you to think we’re not paying attention. So let’s mention that Microsoft may invest $10 billion in ChatGPT owner OpenAI, and then embed ChatGPT in all kinds of products.
TV programmers have long chafed at the power of Nielsen audience ratings. Five of the biggest, including Comcast NBCUniversal, Paramount Global, Fox, Warner Bros. Discovery, and TelevisaUnivision, along with anti-Nielsen gadfly VAB, have created a Joint Industry Committee to certify alternative measurement currencies against standards the committee defines. They will rely on the shared viewer IDs created by the OpenAP consortium, which is run by many of the same companies.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.