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74% of CDPs Return Value Within One Year: Tealium Report

Nothing brightens the day like a nice CDP industry survey, eh, Dear Reader?  Our friends at Tealium have provided just that, with lots of good news about CDP value (74% show positive ROI within one year of deployment; companies with established CDPs are twice as likely to meet marketing objectives as those without).  Plenty more detail about use cases, features, performance, team size, and management.

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TV Programmers Set Standards for Nielsen Alternatives

January 10, 2023

TV programmers have long chafed at the power of Nielsen audience ratings.  Five of the biggest, including Comcast NBCUniversal, Paramount Global, Fox, Warner Bros. Discovery, and TelevisaUnivision, along with anti-Nielsen gadfly VAB, have created a Joint Industry Committee to certify alternative measurement currencies against standards the committee defines.  They will rely on the shared viewer IDs created by the OpenAP consortium, which is run by many of the same companies.

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