75% of Companies Fabricate CRM Data for Decisions: Validity Survey

Finally, Validity reports that a rather shocking 33% of respondents say their staff “often” fabricates CRM data to tell the story they want management to hear and another 42% do it “sometimes”.   Meanwhile, 44% say poor data quality costs their company over 10% of its revenue every year.  But 76% still rate the quality of their CRM data as good or very good.  Go figure.