It’s a light news day, Dear Reader, so I’ll stoop to some mild click-baiting with a minor item that puts Adobe in the headline. That being: Adobe has added AMP support to its Campaign email engine. AMP is an open standard that lets emails contain interactive elements such as forms and dynamically updated content. That’s legitimately interesting, although Adobe isn’t the only vendor to support it.

Customer experience vendors highlight their data unification features because disjointed data is a major pain point for their buyers. This Forrester study commissioned by Deloitte Digital makes exactly that point, finding that companies have an average of 28 customer data sources and are struggling to bring them together. Leaders are significantly more likely than laggards to bring customer data management in-house.

We’re doing all good news today, Dear Reader.  Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness.  They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.