It’s a light news day, Dear Reader, so I’ll stoop to some mild click-baiting with a minor item that puts Adobe in the headline. That being: Adobe has added AMP support to its Campaign email engine. AMP is an open standard that lets emails contain interactive elements such as forms and dynamically updated content. That’s legitimately interesting, although Adobe isn’t the only vendor to support it.

Customer experience vendors highlight their data unification features because disjointed data is a major pain point for their buyers. This Forrester study commissioned by Deloitte Digital makes exactly that point, finding that companies have an average of 28 customer data sources and are struggling to bring them together. Leaders are significantly more likely than laggards to bring customer data management in-house.

CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.