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83% of Companies Replaced a Marketing System Last Year: Third Door Media Study

One reason Digital Adoption Platforms exist is that companies keep adopting new systems. Third Door Media found that 83% of marketers have updated or replaced at least one application in the past year. Many interesting tidbits here: half the replaced systems were three to five years old; half the companies didn’t retrain existing staff to use the new system; integration was as important as features or cost when selecting new commercial software. Projects were equally split between replacing homegrown and commercial software, but the report doesn’t say how many companies started with each type of system so we don’t know which is more likely to be replaced.

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Customer Data Leaders Taking Data Management In-House: Forrester Study for Deloitte Digital

December 9, 2019

Customer experience vendors highlight their data unification features because disjointed data is a major pain point for their buyers. This Forrester study commissioned by Deloitte Digital makes exactly that point, finding that companies have an average of 28 customer data sources and are struggling to bring them together. Leaders are significantly more likely than laggards to bring customer data management in-house.

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Disney and Universal Sue Midjourney for Copyright Infringement

June 12, 2025

There’s no shortage of lawsuits by publishers against genAI platforms for copyright infringement; now major studios are getting with the program. Walt Disney and Comcast’s Universal are accusing Midjourney of using some of their best known characters (think Darth Vader and the Minions) in its AI image generator — a “bottomless pit of plagiarism,” they say. No response yet from Midjourney.

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