83% of Companies Replaced a Marketing System Last Year: Third Door Media Study

One reason Digital Adoption Platforms exist is that companies keep adopting new systems. Third Door Media found that 83% of marketers have updated or replaced at least one application in the past year. Many interesting tidbits here: half the replaced systems were three to five years old; half the companies didn’t retrain existing staff to use the new system; integration was as important as features or cost when selecting new commercial software. Projects were equally split between replacing homegrown and commercial software, but the report doesn’t say how many companies started with each type of system so we don’t know which is more likely to be replaced.

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Customer Data Leaders Taking Data Management In-House: Forrester Study for Deloitte Digital

December 9, 2019

Customer experience vendors highlight their data unification features because disjointed data is a major pain point for their buyers. This Forrester study commissioned by Deloitte Digital makes exactly that point, finding that companies have an average of 28 customer data sources and are struggling to bring them together. Leaders are significantly more likely than laggards to bring customer data management in-house.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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