This Sitecore survey of U.S. digital marketers found that 84% felt AI should be regulated, although only just 22% want the federal government to do the job. Four out of five (80%) respondents have experimented with generative AI and a charmingly optimistic 82% think AI will lead to more jobs. In other news, 85% plan to add composable software to their martech stack.
European regulators started worrying about AI well before ChatGPT burst on the scene. Their head start let a key committee in the European Parliament pass a well-considered draft AI Act this week. The law would segment AI applications into four risk levels and set different requirements for each.
You may recall we reported last week that half of CIOs said their “citizen development” programs had failed, despite (or maybe because of) using low-code technology. This Jitterbit survey shows something similar: 51% of IT respondents were very or extremely comfortable with non-IT employees using low-code app building tools. You won’t be surprised that many more marketers (72%) of marketers felt it was just fine.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.