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ActiveCampaign Raises $240 Million for Marketing Automation

You haven’t been terribly interested in funding announcements recently, Dear Reader. But surely you’re intrigued that marketing automation vendor ActiveCampaign just raised $240 million at a valuation of more than $3 billion. That’s close to 20x its $165 million annual recurring revenue, which is nearly double the $90 million it had one year before. Apparently marketing automation isn’t quite a commodity after all.

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Fewer than Half of Consumers Trust Companies by Default: Morning Consult Report

April 23, 2021

This Morning Consult report takes a more nuanced view of consumer motivations, finding that 40% had abandoned a brand due to quality, service, or pricing issues while 25% have dropped a brand due to privacy or social concerns.  Fewer than half (47%) assume companies are trustworthy until they do something wrong while 37% require a customer to earn their trust from the start.  Read on for fascinating differences by industry, country, and profession.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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